"We have turned the auto into a virility symbol, and we can make the house into something equally pleasing." So says Industrial Designer William Theodore Snaith, 59, who gets paid for thinking up such thingsĀin this case, $200,000 by 28 manufacturers whose fortunes depend heavily on housing. Snaith decided that one thing ailing the invalid housing industry is that today's houses are built to appeal to women (with emphasis on bathrooms and bedrooms) instead of men (who like foyers and dining rooms). He regards kitchens as neutral territory, half favored by men, half resented by women (because they spend...
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