Latin America: Driving down to Rio

For months, Ford Motor Co. has been re-examining its operations abroad with an eye toward a bigger share of the world market. Recently it established Ford of Europe, Inc. to provide better overall control of its British and Continental subsidiaries. Last week Ford was market building again outside the U.S., this time looking south to Latin America. The company announced it is buying a majority interest in Willys-Overland do Brasil, Brazil's second largest automaker.

The German auto industry (see following story) is first in Brazil, with Volkswagen. A dozen other U.S. and European carmakers are also on the scene. Ford...

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