Mergers: Appetite for More

Even in this hungry age of corporate mergers, Chairman-President Harold S. Geneen of International Telephone & Telegraph Corp. is remarkable for his appetite. Since 1959, when he took charge of ITT with the intent of making it "one of the most important companies of the next decade," Geneen has swallowed up 44 smaller firms; they stretch across such diverse fields as auto rental (Avis), mutual-fund management (Hamilton), consumer finance (Aetna), book publishing (Bobbs-Merrill) and even airport parking. Though blocked so far by Justice Department antitrust litigation in his most ambitious effort—to acquire...

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