Retailing: Luxuries Going West

A famous old name will appear over a San Francisco shop window next fall. On display will be such elegant curiosities as a measuring tape encased in black baby-alligator skin, a champagne-colored leather-lined ostrich handbag, and a wine-colored pheasant-feather necktie. Inside the store, the rich smell of groomed leather will signal devotees of Mark Cross that their favorite New York specialty store has broken out of Manhattan and spread its wares before customers far from Fifth Avenue.

Twenty thousand different luxury items—including 2,400 kinds of wallets —have helped push Mark Cross's sales to an annual rate of $3,000,000. Profits rose...

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