Corporations: From Myrtle & Malteds

Myrtle Walgreen was a farm-bred girl whose face had never known the tint of man-made coloring. One day in the early 1900s her pharmacist husband brought home some lipstick and rouge, dabbed a little on her, then urged her to show the new face in public. In Myrtle's ruby lips, Charles R. Walgreen saw rosy profits. Sure enough, neighboring wives rushed to his drugstore on Chicago's South Side, where they found not only Walgreen-produced pharmaceuticals and cosmetics, but hot meals cooked to Myrtle's recipes. As business boomed, Charlie continued to innovate. One...

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