Western Europe: Going Multinational

The Common Market has prompted quite a few Western European businesses to integrate across national boundaries, and U.S. companies which operate there are rapidly following suit. Dow Chemical and Jersey Standard have both centralized European operations, and so to a lesser degree have IBM and International Telephone & Telegraph. The latest American company to join the trend also happens to be one of the largest. Ford Motor Co., which has heretofore overseen all of its overseas activities from the U.S., is setting up a European-based subsidiary, Ford of Europe, Inc. The new subsidiary, says Chairman Henry Ford II, should...

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