Fads: The Follies That Come with Spring

With a hey, and a ho, and a hey nonino, spring with all its fads, fancies and general nuttiness arrives, and of general folly there is no end.

All over the world, for instance, the new bestseller is suddenly Quotations from Chairman Mao Tse-tung, which JAMES F. COYNE comes encased in red plastic with a red-ribbon marker. At Berke ley, it is treated like an amulet by the Black Muslims; at Columbia, it is outselling everything since Henry Miller; and Bren-tano's at the Pentagon has already unloaded 1,000 copies at $1 each. A...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!