Fashion: Real Live Paper Dolls

NEED MERCHANDISE DESPERATELY read the urgent telegram. The West Coast's Joseph Magnin Co. was about to open "News Stand" boutiques carrying paper dresses in its 28 stores; informal sales had proved so successful that the chain was nervously awaiting an onslaught of customers. The same happy nervousness is now sweeping other stores across the nation. Paper clothing, apparently, is here to stay.

It was only one year ago that Scott Paper Co. introduced disposable duds as a promotion gimmick with a sleeveless shift selling for $1. It was so shapeless that it recalled...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!