U.S. Business: NBC Buys Golf

While CBS was moving from the ballpark to meet rival NBC at the bookshelf, NBC itself was getting more involved with sports. Last week NBC President Julian Goodman in Manhattan and Golfer Arnold Palmer in Miami (he was there for the $100,000 Doral Open) let it be known that the network would buy five of Arnie's eight companies, including the multifarious Arnold Palmer Enterprises, Inc., of which he now owns 60%. NBC will also sign on President Palmer himself as an NBC sportscaster.

Arnie's enterprises are just about as far flung as Arnie's Army—with...

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