A Letter From The Publisher: Dec. 16, 1966

Have you heard about the cow who drank ink and mooed indigo?

Or the one about the chap who lost his false teeth in Burma, and has been looking for his bridge on the River Kwai?

THE man on TIME'S cover this ' week has been fracturing friends and audiences for years with this brand of humor. For Bennett Cerf, astute publisher, is also well known on TV and off as an addicted punster. As such, he has a large, sympathetic but highly competitive following among TIME writers. The urge seems to be irresistible. The signs of a...

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