A Letter From The Publisher: Dec. 2, 1966

FOR three years, St. Joseph's College in Rensselaer, Ind., debated a novel fund-raising idea. The small Roman Catholic school (enrollment: 1,300) wanted to raise money to keep its campus going and growing, but instead of the usual appeal to the alumni, the administrators were considering an advertising campaign directed at the public.

St. Joseph's chose TIME for its first effort: a full-page ad three weeks ago in our East Central edition, which has a circulation of 720,000 in eight Middle Western states. At page center stood a smiling priest identified as Father William Kramer,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!