Germany: The Success of Neckermann's Pig

The outraged Butchers' Guild of North Rhine-Westphalia in West Germany last week rallied under the slogan, "What's all this about the Neckermann pig?" Josef Neckermann, 54, the country's mail-order wizard, once again upset retailers, this time by offering through the mail half a pig for deepfreezing at half the price the pork would normally cost in the neighborhood butcher shop.

If the butchers didn't like it, other Germans did, and Neckermann is shipping out pig-halves at the rate of 600 a day from his Frankfurt headquarters.

This ferocious undercutting of competitors—"fighting the...

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