Mike Dann at CBS was cool, Mort Werner at NBC was calm, and Leonard Goldberg at ABC was collected. The three executives, directors of programming at their respective networks, were braced for the first Nielsen ratings of the season. There was no reason for concern: their own glazed eyes could tell them that the new shows they had scheduled with great ballyhoo left some thing entertainment, to be exact to be desired.
Not that any one network fared disastrously in head-to-head competition with the others. Nielsen's first seasonal sampling of 1,100 homes last week gave NBC a minuscule...
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