The Land: America TheMore Beautiful


For 18 months, Lady Bird Johnson has been dashing about planting a tree here, dedicating a park or playground there, and cheering conservation-minded citizens everywhere. Of all the Great Society programs, beautification is the one closest to her heart, and future generations are likely to remember her for her campaign to beautify America, much the way Eleanor Roosevelt is recalled as the first First Lady to show up in a coal mine or Jacqueline Kennedy as the hostess who brought chic to the White House.

Lady Bird's fervor and her whole program...

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