The Land: America TheMore Beautiful

THE LAND

For 18 months, Lady Bird Johnson has been dashing about planting a tree here, dedicating a park or playground there, and cheering conservation-minded citizens everywhere. Of all the Great Society programs, beautification is the one closest to her heart, and future generations are likely to remember her for her campaign to beautify America, much the way Eleanor Roosevelt is recalled as the first First Lady to show up in a coal mine or Jacqueline Kennedy as the hostess who brought chic to the White House.

Lady Bird's fervor and her whole program...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!