Western Europe: The Gas & Rubber War

WESTERN EUROPE

What with Europeans' mounting urge to take to the road, U.S. manufacturers have long been successful in the Continental auto market. Along the way, the Western European gasoline and tire market has become increasingly important. It is now second in size only to that in the U.S., and it is growing about three times as fast. Charging in for their share, American oil and rubber companies are faring reasonably well against entrenched competition:

WEST GERMANY. In the wildest gasoline competition anywhere, Jersey Standard's Esso, the country's second biggest marketer after Germany's Aral, has been fighting for the top spot since...

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