California: No Business like It

Speaking at a $125-a-plate dinner in San Francisco, his bulk pared from 193 Ibs. to a near-svelte 185 Ibs., California's two-term Democratic Governor Pat Brown vehemently accused Ronald Reagan's supporters of plotting a "revolution of the right." Appearing in a 30-minute statewide telecast, well tanned and decked out in a red-white-and-blue necktie, Republican Challenger Reagan charged that Brown had been "taken over by militant left-wing radicals." Thus, though the argy-bargy already sounded as familiar to most voters as a come-on-over radio commercial, the rivals last week wordily marked the formal opening of California's gubernatorial campaign.

It was not—being California—all talk....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!