Building: Up from the Sidewalks

General Electric, the nation's fourth largest industrial corporation (1965 sales: $6.2 billion) is about to start building cities — cities planned from the sidewalks up, each costing between $800 million and $1 billion and in tended to house as many as 100,000 people.

Within the next twelve months, G.E.

expects to acquire land for the first such project in one of 42 U.S. counties now under study. Completing the construction should take 15 to 20 years.

"We mean to make a profit," says G.E.

President Fred J. Borch. "But these undertakings won't serve our objectives if that's all they produce. We want them...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!