Building: Up from the Sidewalks

General Electric, the nation's fourth largest industrial corporation (1965 sales: $6.2 billion) is about to start building cities — cities planned from the sidewalks up, each costing between $800 million and $1 billion and in tended to house as many as 100,000 people.

Within the next twelve months, G.E.

expects to acquire land for the first such project in one of 42 U.S. counties now under study. Completing the construction should take 15 to 20 years.

"We mean to make a profit," says G.E.

President Fred J. Borch. "But these undertakings won't serve our objectives if that's all they produce. We want them...

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