Autos: Happy New Year?

For Detroit's automakers, the new year begins in late summer and early autumn when, after much spying and speculation, new models are introduced. Thus, last week was New Year as the first of the '67s were presented. They came, as always, wrapped in a package of optimism about buyer acceptance and total sales. This year the optimism was more remarkable because of the sales year that the auto companies have just been through.

There were plenty of reasons for frustration about the '66 model year. For one thing, the war in Viet Nam...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!