France: A Rich Little Wine

To specify a bottle of Préfontaines to a sommelier will make his eyeballs roll. Préfontaines is very much a vin ordinaire, the sturdy stuff that washes down the bread and cheese and accounts for 90% of the 1.5 billion gal. of wine drunk by Frenchmen every year. It will never make a select wine list, but it has made another important listing: the shares of the Préfontaines company, D.M.S., have gone on the Paris Bourse for the first time. This is an indication of the success of Préfontaines in France's $1.26 billion-a-year wine market, which is a bigger business...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!