The Press: Competition in Sacramento

The logotype that tops Page One of the Sacramento Union carries a proud boast: OLDEST IN THE WEST. And that is true enough. The California state capital's morning daily was founded in 1851 to bring the news to the crowds that had drifted into town with the '49 gold rush. Back in those good old days, stories ran under the bylines of Mark Twain and Bret Harte; the paper was so rich in talent that Jack London was merely a stringer. Since then, though, the Union has suffered a morose procession of 15 different owners and be ome steadily more...

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