As the father of six young consumers, aged nine to 18, Chicago's Paul C. Harper Jr. is personally interested in that age group. As the president of Needham, Harper & Steers, Inc., an advertising agency with annual billings of about $90 million, he has a stake in the remarkable market made up of the nation's 25 million teenagers, who have an annual disposable income of $13 billion, buy 24% of the nation's wristwatches, 30% of its low-priced cameras, 45% of its soft drinks, and have a significant say in another $30 billion...
To continue reading:
or
Log-In
