Advertising: For Those Who Sell Young

As the father of six young consumers, aged nine to 18, Chicago's Paul C. Harper Jr. is personally interested in that age group. As the president of Needham, Harper & Steers, Inc., an advertising agency with annual billings of about $90 million, he has a stake in the remarkable market made up of the nation's 25 million teenagers, who have an annual disposable income of $13 billion, buy 24% of the nation's wristwatches, 30% of its low-priced cameras, 45% of its soft drinks, and have a significant say in another $30 billion...

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