U.S. Business: Arms & Men at Continental

Four years ago Continental Airlines, a carrier winging westward from Chicago, ruffled some bigger birds in the industry by introducing jet "economy" air fares 20% below coach rates. That blue-yonder experiment helped to attract so many customers that Continental increased its revenues from $63 million in 1961 to last year's $117 million, and other lines quickly followed with an odd lot of special rates. Last week Continental was trying to pare fares again. It asked Civil Aeronautics Board permission to introduce nighttime "adult stand-by fares" one-third cheaper than the economy fare. For any...

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