It's one thing to wear a button that says WE TRY HARDER; it's another to prove it. When Board Chairman Robert C. Townsend of Avis Rent-A-Car turned up at his office in Garden City, N.Y., one day wearing his company blazer—the kind worn by Avis folks who deal with the public—a bunch of his subordinates started trying harder. They began wearing their own Avis blazers, red or blue, to the office. Soon supervisory personnel in Avis stations all over the world were wearing them. Last week a group of 16 of them posed happily for their picture in the...
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