Industry: Mother & the Pill

Dear Mother: How is your little one? Must be a real live wire by now . . . charming everyone with adorable antics . . . and amazing you with all the things he can do.

For 35 years, such friendly letters have been mailed from Fremont, Mich., to mothers of U.S. infants. Signing them, with an eye to new business as well as to new citizens, is Mrs. Dan Gerber, "Mother of Five," longtime corporate mother-figure of the baby-food company organized by her husband 38 years ago. Today, with 65% of a highly competitive market, Gerber dominates the $300...

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