France: Producing Vacations

Who wants a vacation on which the customer brings his own sheets, sleeps in a thatch-roofed hut, goes without electricity, and uses a communal toilet? The 520,000 members of the Paris-based Club Méditerranée, that's who.

This week the club opens for the season five of its 18 summer "villages," mostly scattered around the Mediterranean (one village is far away in the Pacific on Tahiti). It also runs eleven winter ski resorts. Among them, they grossed $16 million, for a profit of $746,870, last year, and the 1966 gross is expected to be $20 million.

What makes the Club Méditerranée a success is...

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