When Memphis Businessman Luther F. Matthews, 53, put up a glossy, 60-room motel in the heart of town seven years ago, the smart hostelry money had long since been out in the suburbs. Figuring that Matthews, whose business was parking lots, just did not know any better, some of the local hotelmen charitably warned him that he was bound to flop. Some flop! By its second day, Matthews' Downtowner Motor Inn was filled to capacity, and this week in Muskegon, Mich., Matthews opens his 66th motor inn. Plans are for a new one about every nine days for the rest...
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