Motels: In the Heart of It

When Memphis Businessman Luther F. Matthews, 53, put up a glossy, 60-room motel in the heart of town seven years ago, the smart hostelry money had long since been out in the suburbs. Figuring that Matthews, whose business was parking lots, just did not know any better, some of the local hotelmen charitably warned him that he was bound to flop. Some flop! By its second day, Matthews' Downtowner Motor Inn was filled to capacity, and this week in Muskegon, Mich., Matthews opens his 66th motor inn. Plans are for a new one about every nine days for the rest...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!