Universities: U. $. C.

The name is Topping—and no wonder. As president of the University of Southern California, which was once noted mainly as a football college, Norman Topping set out five years ago on a 20-year master plan to reverse the pigskin image and raise $106 million for new buildings and a better faculty. Last week he announced that the drive had already passed its dollar goal. Of course, U.S.C. has paid a price in football: last fall the team won only seven games out of ten.

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