Executives: Tips Toward the Top

Cosmetics and soft drinks have few things in common except that leading companies in both fields have long been headed by a couple of tough, almost legendary characters: Charles H. Revson, 59, chairman of Revlon, and Robert W. Woodruff, 76, finance-committee chairman and a major stockholder at Coca-Cola Co. They are not exactly fading away just yet, but last week both firms named two big men to top jobs:

> Revlon went outside the company to find a new president, Dan Rodgers, 46, until now vice president of the competitive American Home...

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