Autos: How to Pay Less for a New Car

Paying the manufacturer's list price shown on the window sticker of a new car may be about as smart as snapping up an itinerant rug merchant's opening offer. Very few buyers do— but equally few have any notion of the facts on which dealer dickering is based. Such knowledge can save the buyer several hundred dollars.

Federal law requires that window stickers list the retail price of cars plus the price of optional accessories and the destination charge. Dealers cannot charge more than the list price; they can and generally do charge less....

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