Physiology: Problems of Sex

Its language is deliberately dry and technical. Most of its passages would be Greek to Fanny Hill, hardly recognizable to Frank Harris. But the book, Human Sexual Response (Little, Brown, $10), published last week, is already a bestseller. Written for the medical-scientific community, by Gynecologist William H. Masters and Psychologist Virginia E. Johnson, it is being bought by the general public at the pace set by the late Alfred C. Kinsey's Sexual Behavior in the Human Male (1948; close to 300,000 copies to date) and the corresponding female volume (1953; more than 200,000).

The Masters-Johnson book is the first installment...

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