Tobacco: It's True

From P. Lorillard Co., the smoke signals came up clearer and cleaner. Two weeks ago, Lorillard announced that it would henceforth ignore the cigarette industry's self-imposed restrictions against advertising claims of low tar and nicotine content. Everyone automatically assumed that Lorillard had broken ranks for the simple reason that it was tired of seeing sales of its longtime low-tar leader, Kent, sag.

Not quite so. Last week Lorillard announced that it had a brand-new brand. Called True, the new cigarette is, according to studiously vague company claims, especially designed with a new aerated filter "to deliver reduced tar and nicotine."...

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