Television: Ready for Fred

"We know this," said McGeorge Bundy, onetime dean of the Harvard faculty, former White House braintruster and now president of the Ford Foundation, "that television is an A No. 1 problem and that Friendly is an A No. 1 guy. Putting the two together may get us a lot closer to the solution."

Thus last week Bundy announced that Fred W. Friendly, 51, who quit his job as CBS News president in February,* would become an "adviser on television" for the Ford Foundation. At the same time, Friendly will become Edward R. Murrow professor of TV journalism at the Columbia...

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