Fashion: Pressed & Impressed

Just about the biggest thing to hit the clothing industry since nylon has turned out to be durable press — a wrinkleproof, permanent-crease process that permits clothes to be taken out of the dryer and worn without a touch of the iron. First introduced in men's slacks two years ago, the process has had a runaway success: it is now being applied to shirts, skirts, sheets and lingerie.

San Francisco's Koratron Co. Inc. (TIME, Dec. 17), which last year produced 170 million pairs of treated trousers, this year aims at 210 million....

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