Merchandising: Different Stamping

MERCHANDISING Different Stamping

By many outward signs, the trading-stamp business was never better. Stamp distributions in supermarkets, service stations and other retail outlets last year surpassed $1 billion; the Trading Stamp Institute, which represents most of the important companies in a field of 200 and speaks for all, predicts that business will increase this year by 5% to 7% .

The what-stamps-can-do tales still make feature stories: a Detroit Roman Catholic parish last week cashed in stamps to buy a station wagon for its nuns; the Thomas Dooley Foundation is saving for a light...

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