Tobacco: Springtime Fresh

TOBACCO Springtime Fresh

Between the Federal Trade Commisssion and their own industry's self-imposed Cigarette Advertising Code, cigarette salesmen have just about been reduced to saying that a smoke is only a smoke. Among the many guidelines and prohibitions set by both the FTC and the code, as administered by former New Jersey Governor Robert Meyner, was one against advertising claims of low nicotine and tar content.

On that one, the FTC recently reversed itself, argued that information about nicotine and tar might be not only "material" but also "desired by the consuming public" as long as it came without collateral health claims....