Show Business: Seven Deadly Daytime Sins

"I broke off with Mrs. Scott, God help me ... and her . . ."

"I'm frightened, Dr. Bauer ... so frightened . . ."

"I don't feel anything just now . . . except dead inside."

Such are the arias of soap operas, day in and day out, on daytime television, the last outpost of the knitting brow and the purling organ. Once, nighttime TV was the only phase of programming that interested sponsors and networks; today, television executives are laughing on the other side of their phases.

Daytime TV now reaches about 140 million women a week, women who are in the money—and...

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