Promotion: Big Marketing Man on Campus

Can you make money by selling things that are usually available free? Yes, you can. At any rate, James J. Harris, a former salesman for a photoengraving firm, is doing it.

Harris concentrates on the college market, which is not only vast—5,570,000 students spend $4 billion annually beyond tuition, board and textbooks—but also articulate and highly susceptible to experiment. As such, it is a prime target for the fiercely competitive package-goods manufacturers, who consider the campus the place to establish brand loyalty. By acting as a middleman bringing salesmen and students together,...

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