Promotion: Big Marketing Man on Campus

Can you make money by selling things that are usually available free? Yes, you can. At any rate, James J. Harris, a former salesman for a photoengraving firm, is doing it.

Harris concentrates on the college market, which is not only vast—5,570,000 students spend $4 billion annually beyond tuition, board and textbooks—but also articulate and highly susceptible to experiment. As such, it is a prime target for the fiercely competitive package-goods manufacturers, who consider the campus the place to establish brand loyalty. By acting as a middleman bringing salesmen and students together,...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!