Golf: Happiness Is Winning

Arnold Palmer made $81,000 last year just by playing golf. That didn't even begin to pay the taxes on the money he earned from his Arnold Palmer driving ranges, Arnold Palmer slacks, Arnold Palmer sweaters, Arnold Palmer shirts and Arnold Palmer laundry.

But can the son of a greenskeeper from the Pennsylvania coal country find happiness in a world of luxury and high finance? Apparently not. "First of all," said Arnie at last week's Los Angeles Open, "I'm a golf professional. And secondly, I like to win."

He did, too — for the first time in al most a year. It...

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