Western Europe: Banking American-Style

Visiting Europe two months ago, Chase Manhattan Bank President David Rockefeller participated in both a major discussion and a minor decision. In Brussels, he took part in negotiations leading toward part ownership of Belgium's Bank du Commerce by the Chase. In Paris, he ordered a $300,000 face-lifting for the Chase's 55-year-old branch on the Rue Cambon. "We'll look like the '60s instead of the '30s," exulted Paris General Manager Edouard Eller after his boss had left. "French customers will like that. It's the American image."

The American image is obvious in such European banking centers as Frankfurt, Antwerp, Zurich, Geneva...

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