Television: Bigger Than All of Us

The message was clear, a full-page newspaper ad dominated by pictures of crunching National Football Leaguers.

It was CBS-TV's way of promoting a Sunday-afternoon doubleheader. And for wives who on weekends find themselves aggrieved football widows, there was a fine-print note of sympathy: "Ladies, take our advice — just relax and wait for it to blow over. It's bigger than all of us."

Last weekend, with five bowl games, a college all-star game and the N.F.L. championship, it was blowing a gale, but the news from CBS is that 1966 will be even...