Television: Bigger Than All of Us

The message was clear, a full-page newspaper ad dominated by pictures of crunching National Football Leaguers.

It was CBS-TV's way of promoting a Sunday-afternoon doubleheader. And for wives who on weekends find themselves aggrieved football widows, there was a fine-print note of sympathy: "Ladies, take our advice — just relax and wait for it to blow over. It's bigger than all of us."

Last weekend, with five bowl games, a college all-star game and the N.F.L. championship, it was blowing a gale, but the news from CBS is that 1966 will be even...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!