Corporations: Company in a Quandary

Millions of American housewives daily stop in front of a supermarket shelf and pick up a bar of Ivory soap, a box of Tide or Cheer, a package of Duncan Hines Cake Mix, a bottle of Clorox or Mr. Clean. For the maker of all these products, the Procter & Gamble Co. of Cincinnati, the pickings add up to sales of more than $2 billion a year and profits that reached $133.2 million in the fiscal year ended last June. P. & G. dwarfs its closest rivals, Colgate-Palmolive Co. (1964 sales: $806.6 million) and Lever Bros. Co. ($436.4 million),...

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