Western Europe: The Business of Giving


Though the practice of Christmas gift giving has reached its dizzy apex in the U.S., Europe is not far behind. Last week executives cleared their offices and sat back expectantly for the deluge of gifts that this year will break every record in Europe. As in the U.S., better times mean bigger gifts and more ingenuity in selecting them. To provide both, a flourishing industry has grown up in Britain and on the Continent.

British businessmen will give out about $12 million worth of Christmas gifts this season, and some 30 firms now specialize in servicing British corporations' gift lists....

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