In 1961, for the first time in its history, the Curtis Publishing Co. finished the year in the red. Its losses amounted to more than $4,000,000. After that, the troubles of the proud publishing empire that likes to trace its lineage back to Benjamin Franklin grew worse. In both financial and publishing circles, faith in Curtis' future became as scarce as advertising in Curtis' magazines. Now the talk has turned—not because of some suddenly successful publishing coup but because of a profitable real estate deal.
Last month Curtis negotiated the sale of 110,000 acres of mineral-rich Canadian land, as well...
To continue reading:
or
Log-In
