Books: A Natural Force

THE WORLD OF SWOPE by E. J. Kahn Jr. 510 pages. Simon & Schuster. $8.50.

He was the most spectacular journalist in an era of spectacular journalists. He dressed like a dandy and collected famous friends the way a connoisseur collects old masters. He was an addicted gambler who once won $470,000 in a Palm Beach poker game with

Florenz Ziegfeld. He entertained like an emperor, and required guests and family alike to rise when he entered the room. He was a dropper of names and a picker of brains whom a friend once proposed for...

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