Corporations: Blacker Ink at Scripto Inc.

In most companies, massive reorganization, a complete change of direction and a tough new boss at the top almost invariably mean that a lot of people lose their jobs. In the past year, At lanta's Scripto Inc., the world's third largest maker of writing instruments (1964 sales: $25 million), has under gone all three changes — without the firing of a single key executive. The man who did the trick is Scripto's new president, Carl N. Singer, 48, a ruddy-faced Bostonian who has revitalized once ailing Scripto since he went South...

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