Television: They're Doing Something Right

On the television screen a flamingo takes flight across a verdant rain forest. A doe peers at the sky. A jet swoops upward, catching the wind, in a visual poem to flight. Educational TV? A documentary on aeronautics? No, just a two-minute spot plugging Eastern Airlines' flight to Miami. In any year it would have been a tasteful, artful job of the soft sell, but in this, television's slackest season, the Eastern Airlines commercial looked like a masterwork.

It is only one of many such works that are currently outclassing the programs...

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