A Letter From The Publisher: Nov. 12, 1965

IT was an occasion without precedent and another gauge of the new economic winds bestirring the Soviet Union. There, in the Dollar Bar (so called because it will accept only dollars and other hard currencies) of Moscow's National Hotel were 80 Russians listening to a presentation by a group of American businessmen. The Russians wanted to know how to sell products in hard-currency countries. The Americans knew what to advise: advertise.

The American salesmen were Charles Bear, managing director of TIME-LIFE International, Stevens DeClerque, TLI advertising director, and Ralph Davidson, European advertising director...

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