Britain: Rolls Goes Mod

To auto fanciers the world over, the Rolls-Royce has long been an inviolate classic, almost completely unchanged in appearance since 1906. The Rolls has been not so much a car as a symbol of stability. The idea of altering it seemed to many fully as alarming as abandoning the monarchy. While other classical profiles—such as that of West Germany's Mercedes—succumbed reluctantly to the times, the Rolls rolled haughtily on, confident that it could not improved upon.

Or so it seemed. Actually, in deepest secrecy, Rolls has been working on a new model for ten years. After spending $7,000,000 and employing...

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