Fads: Airy Lobes

They used to be the trademark of African virgins looking for husbands, or European grandes dames who did not want to lose the family jewels. Now pierced ears are the latest craze among U.S. teen-age girls.

At a Houston high school, only a handful of girls had punctured lobes last spring. This fall, 30% had them.

Two years ago, Beverly Hills Jeweler Marvin Hime was lucky to unload ten pairs of pierced earrings in a week.

Now he sells over 100. Comments one Boston jeweler: "The thing has spread like a virus. I used to make only a few.

This year I sold...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!