Corporations: A Bit Much For a Lighter Company

"He's going to carve roast beef with his Ronson!" gasps the sloe-eyed young thing in a recent ad for Ronson Corp. "Isn't that a bit much for a little cigarette lighter?" Of course it is, but that shows how much she knows about him — or Ronson. He's going to slice the roast with his Ronson Carve 'n' Slice electric knife, just as he shaves with a Ronson shaver, shines shoes on a Ronson electric buffer, and brushes his teeth with a Ronson electric toothbrush.

Now he — or she — will...

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